

The activewear category dominates today's custom apparel market, but it's broader than most people realize. While activewear traditionally meant performance gear designed for sports and fitness, the term covers everything from moisture-wicking performance shirts to everyday hoodies and casual tees. Within this expanded category, athleisure wear has emerged as its own distinct style—athletic-inspired clothing built for comfort and versatility rather than peak performance. Americans have basically turned leisure into a competitive sport, so naturally we need special uniforms for it.
Understanding the difference matters when customizing apparel for your brand, team, or organization, though these categories overlap more than marketers might admit. Whether outfitting a corporate wellness program, creating branded merchandise, or designing gear for staff and clients, it's really about matching specific features—moisture-wicking tech, fabric weight, stretch—to your actual needs rather than getting hung up on labels. We'll break down what matters: fabric technology, functionality, and style, so you can cut through the buzzwords and pick what works for your audience and budget.

What Is Performance Apparel?
Performance apparel is engineered specifically for athletic activities and high-intensity situations, designed to enhance the wearer's capabilities and comfort during sports, workouts, or demanding physical tasks. These garments prioritize function over fashion, incorporating technical features that actively support the body during movement and stress.
Key Characteristics
- Moisture-wicking technology actively pulls sweat away from skin for rapid evaporation.
- Advanced breathability uses strategic ventilation and fabric construction for temperature regulation.
- Four-way stretch and recovery maintains shape while allowing full range of motion.
- Enhanced durability withstands repeated wear, washing, and high-stress movement.
- Antimicrobial treatments fight odor-causing bacteria for extended freshness.
- Lightweight construction minimizes bulk without sacrificing protection or support.
- Sport-specific features include UV protection, compression zones, reinforced seams, or reflective elements.

Common Use Cases
- Sports teams and athletic uniforms
- Fitness instructors and personal trainers
- Outdoor work crews and field staff
- Company wellness initiatives and gym programs
- Marathon events and active fundraisers
- Golf tournaments and sporting events
Example Performance Products
- Nike performance shirts
- Sport-Tek moisture-wicking tees
- Team 365 performance polos
- Under Armour Quarter-Zips
- A4 Long Sleeves
What Is Athleisure?
Athleisure blends athletic-inspired style with everyday wearability, focusing on comfort, versatility, and fashion-forward design for casual settings and light activity. These garments borrow the relaxed silhouettes and comfortable fabrics from sportswear but prioritize style and all-day comfort over technical performance features.
Key Characteristics
- Soft, flexible fabrics often use cotton/spandex blends that prioritize comfort over technical performance
- Relaxed, trendy silhouettes feature joggers, hoodies, and casual fits inspired by athletic wear
- Fashion-forward design details incorporate stylish colors, patterns, and aesthetic elements
- Lifestyle-focused construction borrows athletic elements but optimizes for style and comfort
- Versatile styling transitions seamlessly from casual settings to light activity
- Moderate stretch provides comfortable movement without high-performance recovery requirements

Common Use Cases
- Fashion lines and lifestyle brands
- Branded work-from-home gear and remote team apparel
- Client gifts and casual corporate uniforms
- Wellness brands and boutique studio merchandise
- Corporate retreat and event wear
- Travel and leisure branded apparel
Example of Athleisure
Nike Dri-FIT Cotton/Poly Tee (NKBQ5231) - A lightweight, sweat-wicking tee made from a 60/40 cotton/poly blend, designed for comfort and everyday performance with a tag-free label and signature Swoosh. Colors available: 9
Champion Reverse Weave® Pullover Hoodie (S1051) - A premium athleisure hoodie engineered for versatility, featuring moisture-wicking fabric and a modern fit for all-day comfort. Colors available: 18
OGIO Connection Hoodie (OG814) - This hoodie combines OGIO’s signature sleek style with stretch performance fabric, making it ideal for work, travel, or lounging. Colors available: 3
OGIO Connection Jogger (OG707) - Performance joggers crafted from a 92/8 poly/spandex blend with a DWR finish, offering water resistance, stretch, and a modern fit for active lifestyles. Colors available: 1
UNRL 5.5" Daybreaker Shorts (DAYBSHORT5.5) - Versatile shorts designed for movement and comfort, featuring a 5.5-inch inseam and athletic stretch fabric, perfect for workouts or casual wear. Colors available: 6
Fabletics Anywhere Motion365+ High-Waisted 6'' Short (3787) - High-waisted shorts that offer sculpting support and flexibility, ideal for both training and athleisure settings. Colors available: 1
Nike Storm-FIT Full-Zip Jacket (NKDX6716) - A streamlined track jacket built with Nike’s Dri-FIT technology for moisture management and lightweight layering, suitable for warm-ups or streetwear..
Champion Packable Anorak (CO200) - A lightweight, wind- and water-resistant anorak jacket that packs into its own pocket, making it an easy layer for unpredictable weather. Colors available: 9
TravisMathew Crestview 1/4-Zip Pullover (TM1MW452) - A performance-based, lightweight quarter-zip pullover blending polyester, cotton, and spandex for comfort and style from the golf course to casual outings. Colors available: 3
UNRL Condor Polo (CNDR) - A modern performance polo with moisture-wicking fabric and a tailored fit, balancing athletic functionality with a polished appearance. Colors available: 6

Customization Considerations: What Works Best?
Performance Apparel
- Screen printing limitations may occur with certain synthetic fabrics due to dye migration issues, and larger designs can feel heavy on lightweight materials such as performance tank tops or moisture-wicking tees.
- DTF transfers work best for performance fabrics, offering full-color, highly detailed prints that stretch with the fabric and withstand frequent washing.
- Embroidery generally isn't recommended as it sits heavy on the garment and backing can cause comfort issues, though smaller embroidery works well on structured areas like the upper back collar or sleeve of performance polos.
- Keep designs small to avoid interfering with fabric functionality like drape, breathability, and moisture-wicking properties.
- Durability advantage means prints and embellishments withstand frequent washing and high-stress wear. For example, team uniforms that see heavy use.

Athleisure
- Screen printing works on most athleisure items, such as casual hoodies and lifestyle tees, though DTF is better for lighter-weight and performance-blend fabrics.
- Embroidery performs well on most materials except lighter-weight fabrics, where designs should be kept much smaller.
- Tonal branding is popular for fashion-forward brands seeking subtle, low-contrast aesthetics, though this depends on your brand's style.
- Multiple print locations add value by combining large designs or slogans on the front or back with minimal logo branding on sleeves or left chest, for example, on athleisure jackets or sweatpants.
- Print size flexibility allows larger designs to work well on casual, fashion-forward pieces.

The Rise of Performance-Athleisure Hybrids
The lines between performance and athleisure keep blurring, that's probably because most of us want clothes that work whether we're actually exercising or just thinking about it. Enter performance-athleisure hybrids: Garments that promise to handle your workout and your coffee run with equal measure. These pieces use technical fabrics for moisture-wicking and stretch while looking normal enough that you won't get weird looks at the grocery store.
The big brands have figured this out. Nike pushes FIT ADV technology that sounds impressive and actually delivers on moisture management across both their serious athletic gear and their ‘I might jog later’ collections. Adidas has mastered the art of making workout clothes that don't scream ‘I just left the gym,’ using lightweight, sweat-wicking fabrics in cuts that work for actual life.
Under Armour makes things like Vanish Hybrid Track Pants—because apparently regular track pants weren't versatile enough. Patagonia brings us Hydropeak Hybrid Walk Shorts for people who need their shorts to work on both land and water (a surprisingly specific demographic). Columbia creates hybrid jackets for those who want to look adventure-ready while navigating urban environments, and Puma targets youth with gear that functions as both workout wear and street cred.
The result is clothes that hedge their bets, ready for whatever your day throws at you. Even if that's just the commute from your bed to home office.

Making the Right Choice for Your Custom Apparel
Performance apparel and athleisure serve distinct purposes, but the lines continue to blur with hybrid options that combine technical features with lifestyle appeal. Rather than getting caught up in category labels, focus on the specific materials, fit, and brand that match your intended use case. Performance gear excels when moisture-wicking, durability, and technical features matter most—think team uniforms and fitness programs. Athleisure shines for versatile comfort and style—ideal for corporate casual wear and lifestyle brand merchandise.
RushOrderTees brings decades of experience as an industry leader in custom activewear, from technical performance gear to athleisure favorites and everything in between (including those hybrids that can't quite decide what they want to be when they grow up). Our product specialists understand the nuances of different fabrics and can help you select the right combination of style, function, and decoration method for your specific needs. Plus, our art department optimizes your design for free. Jump in and start designing today.

About the Author
A graduate of the Multimedia program at the University of the Arts in Philadelphia, Imri Merritt is an industry veteran with over 20 years of graphic design and color separations experience in the screen printing industry.